Built for dealerships

Sell more vehicles by putting your database back to work

Swipe matches customers and enquiries to the right stock at the right time, personalises every email and follows up intelligently — without adding work for your team.

250 active customers · No card required

Swipe dashboard - Swipe Intelligence and 30-day performance overview
Swipe dashboard - Swipe Intelligence and 30-day performance overview

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Trusted by dealerships across the UK

From independent used-vehicle dealers to dealer groups, commercial specialists and mobility retailers.

Emails that react to real interest

From personalised monthly stock picks and new arrivals to intelligent vehicle follow-ups, Swipe adapts every send around the customer and enquiry profile, responding to the latest vehicle interest — including whether the vehicle is still available, reduced or sold.

See your database come alive

Every open, vehicle visit, follow-up and return appears as it happens — with colour-coded activity showing exactly how each customer is engaging.

See the full story behind every customer

Open any customer to see what they were sent, what they opened, which vehicles they visited, when they returned — and what Swipe is planning to do next.

Everything included

From first enquiry to next purchase.

Swipe keeps active enquiries engaged while they’re looking — and brings previous customers back when the right stock gives them a reason to return.

Enquiry nurturing

Keep active enquiries engaged with relevant stock while they're still searching for their next vehicle.

Enquiry nurturing

Keep active enquiries engaged with relevant stock while they're still searching for their next vehicle.

Personalised stock matches

Match both enquiries and previous customers with vehicles selected around what Swipe knows about them.

Personalised stock matches

Price management helps adjust and control pricing

Personalised stock matches

Match both enquiries and previous customers with vehicles selected around what Swipe knows about them.

New arrivals

When relevant stock lands, Swipe identifies who is most likely to care and puts it in front of them.

New arrivals

When relevant stock lands, Swipe identifies who is most likely to care and puts it in front of them.

Intelligent follow-ups

Follow-up adapts to what they viewed — including availability, price changes and alternatives.

Intelligent follow-ups

Smart Forecasting uses real-time data and AI to predict

Intelligent follow-ups

Follow-up adapts to what they viewed — including availability, price changes and alternatives.

Live activity

See opens, vehicle views, follow-ups and returns across customers and enquiries as they happen.

Live activity

See opens, vehicle views, follow-ups and returns across customers and enquiries as they happen.

History & what’s next

See every person’s engagement history and exactly what Swipe is scheduled to do next.

History & what’s next

See every person’s engagement history and exactly what Swipe is scheduled to do next.

Proof in practice

Working 24/7 inside real dealerships right now.

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Working in the background

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Working in the background

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Working in the background

“Swipe has quickly become a staple part of the business. We largely just let it do its thing — customers stay engaged, interest gets surfaced and the follow-up happens without us having to think about it.”

Kevin McCarthy

MotorTrust UK

“Swipe has quickly become a staple part of the business. We largely just let it do its thing — customers stay engaged, interest gets surfaced and the follow-up happens without us having to think about it.”

Kevin McCarthy

MotorTrust UK

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say personalised content makes consumers more likely to repurchase* McKinsey

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say personalised content makes consumers more likely to repurchase* McKinsey

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say personalised content makes consumers more likely to repurchase* McKinsey

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Say personalised communication influences consideration* McKinsey

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Say personalised communication influences consideration* McKinsey

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Say personalised communication influences consideration* McKinsey

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Vehicle visits in 7 days — MotorClass

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Vehicle visits in 7 days — MotorClass

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Vehicle visits in 7 days — MotorClass

“We’ve got around 4,000 customers in the database, and many are now reaching the point where Swipe can start putting relevant vehicles back in front of them. Twelve months after purchase feels like exactly the right time to start resurfacing that interest. The really interesting part is seeing the behaviour afterwards — who opens, what they look at and who keeps coming back. We’ve never had visibility like that before.”

Review Image

Paul Seddon

Windsors Group

“We’ve got around 4,000 customers in the database, and many are now reaching the point where Swipe can start putting relevant vehicles back in front of them. Twelve months after purchase feels like exactly the right time to start resurfacing that interest. The really interesting part is seeing the behaviour afterwards — who opens, what they look at and who keeps coming back. We’ve never had visibility like that before.”

Review Image

Paul Seddon

Windsors Group

Send from your own dealership domain

Verify your sending identity so personalised emails go out accurately from an address your customers recognise.

Keep every email tied to live stock

Swipe stays connected to your vehicles, prices and availability, so every recommendation reflects what’s actually on sale.

Turn customer data into relevant outreach

Bring in your customer database so Swipe knows who to engage, what they bought and what to put in front of them next.

See Swipe working in a real dealership.

A real-case example of customers returning to stock, viewing vehicles and triggering follow-ups — surfaced automatically by Swipe.

See Swipe working in a real dealership.

A real-case example of customers returning to stock, viewing vehicles and triggering follow-ups — surfaced automatically by Swipe.

See Swipe working in a real dealership.

A real-case example of customers returning to stock, viewing vehicles and triggering follow-ups — surfaced automatically by Swipe.

Simple pricing

Start free. Go unlimited anytime.

Swipe Lite

A genuine way to put Swipe to work before you commit.

Free

No card required

What do you get:

Up to 250 active customers

Personalised stock emails

Intelligent vehicle follow-ups

New arrival matching

Live customer activity

Live stock connection

Sending domain setup

Swipe Pro

For dealerships ready to put their full customer database to work.

£180 + VAT

/mo

£249 standard price

What do you get:

Unlimited active customers

Everything in Swipe Lite

Unlimited personalised sends

Unlimited intelligent follow-ups

Full customer database activity

Complete history & upcoming actions

WhatsApp support

SEPTEMBER OFFER

Swipe Lite

A genuine way to put Swipe to work before you commit.

Free

No card required

What do you get:

Up to 250 active customers

Personalised stock emails

Intelligent vehicle follow-ups

New arrival matching

Live customer activity

Live stock connection

Sending domain setup

Swipe Pro

For dealerships ready to put their full customer database to work.

£180 + VAT

/mo

£249 standard price

What do you get:

Unlimited active customers

Everything in Swipe Lite

Unlimited personalised sends

Unlimited intelligent follow-ups

Full customer database activity

Complete history & upcoming actions

WhatsApp support

SEPTEMBER OFFER

FAQ

Questions before you start?

Everything you need to know about getting Swipe working with your dealership.


1. Do I need to change my CRM or sales process?

No. Swipe works alongside what you already use. Connect your live stock, verify your sending domain and add your customer data — there’s no CRM migration or new process for your sales team to learn.

2. How quickly can I get started?

3. Can I legally email my existing customers and enquiries?

4. What happens when I need more than 250 customers?

1. Do I need to change my CRM or sales process?

No. Swipe works alongside what you already use. Connect your live stock, verify your sending domain and add your customer data — there’s no CRM migration or new process for your sales team to learn.

2. How quickly can I get started?

3. Can I legally email my existing customers and enquiries?

4. What happens when I need more than 250 customers?