Privacy Policy

This Privacy Policy explains how Swipe Automotive (“Swipe”, “we”, “us”) collects, uses and protects personal data when providing marketing services to our motor-dealer clients through the Swipe Automotive platform (the “Platform”). We handle data in accordance with the UK GDPR and the Data Protection Act 2018.

1. Who we are

Swipe Automotive is a marketing agency that operates the advertising, social media and email marketing of car dealerships in the United Kingdom. For the marketing a dealer asks us to run, the dealer is the data controller and Swipe acts as their data processor.

2. Data we process

• Connected platform data. When a dealer authorises us to manage their TikTok, Facebook, Instagram or Google accounts, we access the data needed to publish content and report on performance — for example page and profile identifiers, post and advertising metrics, and website analytics. We use these only to deliver the marketing service.
• Customer contact data.On a dealer’s behalf we hold contact records for that dealer’s own customers (such as name, email address, phone number, town, and the vehicle and date of a purchase) so we can send that dealer’s email marketing and service reminders. This data belongs to the dealer.
• Platform account data. Login and usage information for Swipe staff and authorised dealer users of the Platform.

3. How we use data

• To schedule and publish social media content to a dealer’s connected accounts.
• To create, run and report on advertising and website performance.
• To send email marketing and service reminders to a dealer’s customers, with an unsubscribe option in every message.
• To operate, secure and improve the Platform.

We do not sell personal data, and we do not use content or data obtained through TikTok, Meta or Google for any purpose other than providing the marketing services described here, consistent with each provider’s platform policies.

4. Sharing

We share data only with the service providers that make the Platform work — for example the connected advertising and social platforms named above, our email-sending provider, and our cloud hosting and storage providers. Each processes data on our instructions under appropriate safeguards.

5. Retention

We keep personal data only as long as needed to provide the service to the relevant dealer, or as required by law. A dealer may ask us to export or delete the customer data we hold on their behalf at any time.

6. Your rights

Individuals have the right to access, correct or delete their personal data, to object to or restrict its processing, and to withdraw consent (including by unsubscribing from any email). To exercise these rights, contact us at hello@swipeautomotive.co.uk; where the data concerns a specific dealer’s customers we will action the request with that dealer.

7. Security

We protect data with access controls, encryption in transit, and reputable cloud infrastructure. Connected-account credentials are stored securely and can be revoked at any time by the account owner.

8. Changes

We may update this policy from time to time; the “last updated” date above reflects the latest version.

9. Contact

For any privacy question, email hello@swipeautomotive.co.uk.